Jeff Walker and Mike Filsaime were asked by Rich Schefren to create unique content for his premiere students. To this day people tell me this content change their lives and helped allow them to crack the code for their own product. This information, while advance, was broken down to allow you to find the “Hook” in your marketing. It may not sound exciting, but when you figure this out, you will never look back and you will be the next GURU in your industry.